Any business that is seriously thinking of boosting trade in its commodities should seriously begin thinking about sweepstakes and contests. Most businesses do not run such innovative programmes because they lack the necessary information about sweepstakes and contests that is absolutely necessary to make them work. These programmes are important, if the business expects or intends to build a loyal and reliable customer base.
Contests are usually events that must entail some manner of competition. A competition, test or quiz is set up and by extensive advertising programmes, the customers are informed about it. These customers are essentially the participants of the contests. Participation in the contest is usually limited only to the target group; in this case, the customers and stringent conditions are set against unwelcome entities. In many such contests, the employees of the firm along with their families and relatives are not allowed to participate. The reason for this is that if the employees and their families are allowed to participate, they may easily compromise the outcome or rig it in their favor.
The customers enroll for the contest by either buying a product of the firm, or by some other pre-communicated process. Contests are based on merit and in order to win, the participants must complete a specific task better, or in a shorter time than the rest. The task may be anything, ranging from verbal and written tests, to sending the highest number of codes. The winner of the contests then gets awarded a price, either monetary or special discounts.
Sweepstakes, on the other hand are normally not based on merit. Rather, they are based on luck. A winner is usually picked at random from a group of participant who register for the sweepstakes.
By learning about sweepstakes and contests and implementing them, they serve as the company’s way of rewarding its customers. The customers, on their part reciprocate this reward by becoming loyal to the particular company or product.
More about Sweepstakes at Enter Online Sweepstakes