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Starting a Business Survey – Marketing Plan

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Starting a survey business is a potentially lucrative business. Millions of businesses across the globe take surveys to determine potential markets to exploit. Wile some organizations do offer free survey services, others do ask for commission. The biggest advantage of getting in the business comes in that you only require small capital to start this well paying business. Keep reading for more tips to establish your own business.

1. Start by creating all kinds of survey services that the business will have potential to offer. For instance, the business can offer services such as phone, mail, online and in-person surveys.

2. Register and acquire license for your business. You should also determine the kind of structure to use on your business such as partnerships, sole proprietorship or corporation depending on what is more suited for you and your investment. Register the federal Employer ID number and Sales Tax ID.

3. Purchase cheap but efficient survey software. If you are on lean budget, free software can be another suitable option.

4. Get your investment registered with the small business administration.

5. Establish a site that will act as the center for your marketing survey business. Give the site a suitable name related to your online survey business. Look for a suitable hosting plan that will keep your site on operation.

6. Create a marketing plan for the site. There are several strategies available that can be used to sell the site your business such as PPC, article marketing, direct mailing, etc. The strategy chosen should have ability of acquiring adequate customers. You can also consider creating blog and making a profile in the social sites to keep in touch with your clients.

7. When starting a business survey, consider offering two kinds of services: prefabricated services and customized business option. The customized surveys are the surveys that are tailored to suit the needs of particular clients while prefabricated are popular surveys based on popular topics.


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